Makeup for the maturing skin

Aged makeup
“How do you manage to get a flawless, flattering look ​without spending hours applying your makeup​?”

I believe an ageing face shouldn’t be masked…

...it’s something to be embraced.

However, I’ve found that most women aren’t shown how to update the makeup methods they learned during high-school…

...for techniques that better suit their age.

Let’s be honest, no one talks about applying makeup to skin that’s losing a little elasticity.

When the old routine loses its magic, it’s time to refresh the repertoire.

Here’s how you can get your makeup mojo back with my five simple tips to beautiful mature skin.

1. Swap powders for cream products
Powder sits on the surface of the skin and creates extra texture, intensifying the appearance of wrinkles.
Whereas cream products melt softly into the skin creating a much more natural look.
As we age, the skin loses some hydration, so using a cream product with more moisture is another great reason to swap.
Even better, it’s harder to make mistakes with cream makeup. Start with a small dab and gradually build to soft, flattering colour.


2. Cheek colours are your best friend
Bring some gorgeous, natural colour back into your complexion.
For those with high colour who even their skin with a foundation, it’s essential to bring the natural colour back to avoid looking washed out.
For the best result, pick a shade closest to your natural flush.
Our collection of World Organics Cheeky lips are universally flattering hues that work with a wide range of skin tones.

Pro tip: Apply your Cheek/Lip Tint on the upper part of your cheekbones in an upward sweep and reverse gravity’s effect.


3. Go easy on the brows
The definition is important but remember, less is more.
Eyebrows should be filled in with a colour that’s a touch lighter than your natural brows to give fullness without adding depth.
As we age, we start losing definition in colour and shape, so be mindful to keep things natural looking.
It might be tempting to try to hold on to more youthful days, thinking that applying makeup, in the same way, will turn back the clock…
...but in fact, dark colours and harsh lines do the opposite.





4. Keep eyeshadow simple
Move over bold eyeshadow, the lashes are getting the spotlight now.
Avoid harsh contouring and instead, look to those fluttering lashes for eye definition.
To open up and brighten the eyes, curl the lashes.
Additionally, try using a dark brown or black eyeliner on the underside of the top lash line and create the illusion of volume.


5. Be kind to your skin
Your skin is your best beauty asset, so look after it with
- great nutrition
- drink lots of water
- exfoliate regularly and…
- choose non-toxic beauty products.

Despite their pretty packaging, commercial beauty brands are guilty of using harmful ingredients that can damage your skin over time.
World Organics only uses powerful active, organic and natural ingredients that work in harmony with the skin at a cellular level.
For us, it’s important we create makeup that not only looks great but actively nourishes the skin too.

Come take a look at the New Zealand made makeup range that’s changing the way Kiwi women do their makeup.

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